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OTA Institute: Purple Cow Academy - How To Build Your Driver Influencer Program

June 4, 2024 10:00 AM - 3:00 PM (EDT)

Description

Are you tired of wasting your money and time on the Indeed wasteland? Retire the job boards and let your drivers be your promotional voice. Referrals have moved from the truck stop to TikTok. Stop wasting your time with drivers who treat you like a date on Tinder and spend time with drivers who actually want to work for you.

The OTA, in partnership with AvatarFleet, is hosting a marketing workshop designed to show you how to start your own Driver Influencer program on June 4, 2024, from 10:00 AM to 3:00 PM at the OTA Training Center in Westerville. 

In this four-hour interactive workshop, you'll learn what types of social media content gets views and how you can tap into the influencers you didn’t realize you had working for you. Specifically, you'll learn how large brands use influencers to connect with their target audience on a deeper level than possible with large-scale commercials.

Then, you'll discover how you, as a trucking company, can apply the same concepts to create content (for FREE) without needing to hire a marketing agency or in-house marketer.

Homework: You are asked to research your current fleet of drivers and see which of them are active on social media.

The cost to attend the class is $279 for OTA members; $379 for non-members. Lunch is included.

Location:
Ohio Trucking Association Training Center
655 Cooper Road
Westerville, OH 43081

About the Trainer:
Scott Rea is the President of AvatarFleet. He is on a mission to keep your seats full of safe and compliant drivers. He has managed a high-growth driver recruiting department that grew a motor carrier from 175 to 325 drivers in two years. He uses that firsthand experience to ensure AvatarFleet's software remains the best in the transportation industry for helping motor carriers cut their cost per hire in half while maintaining 100% driver compliance.

Refund Policy:
Our refund policy is as follows:

  • You will receive a 100% refund if you cancel more than 10 days before the training.
  • You will receive a 75% refund if you cancel more than 3 days before the training.
  • You will receive no refund if you cancel less than 3 days before the training.
  • No shows are responsible for 100% of the registration fees.

Pricing

$279 for OTA members; $379 for non-members

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Contact Information

Ohio Trucking Association
Name: Bradie Berry
Phone: 6145196462
Email: bradie@ohiotrucking.org
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